FOUR Wines, a pioneering company committed to innovative, sustainable alternative packaging, has developed the first-ever luxury California wine in a “tube” which eliminates heavy glass, corks and foils, reducing its carbon footprint by 50% over traditional wine bottles. Winemaker Barry Gnekow sourced and crafted FOUR’s first release, an exceptional California Cabernet Sauvignon, from the Monterey, Paso Robles and Lodi appellations. Comparable to Cabernets at more than twice the price, the FOUR Cabernet far exceeds the quality of similarly packaged wines. FOUR Wine helps on-premise establishments achieve 100% sustainability. The lighter weight container – which is 100% recyclable – saves money on shipping, and the upscale package displays beatifully behind the bar and in retail  settings. And consumers will love the ease of entertaining with the FOUR 3-liter wine tube, which holds the equivalent of four standard bottles and stays fresh weeks after opening. Official FOUR "launch" party.  Click for more info...